Considered one of the most controversial and original thinkers of our time, Marshall McLuhan is additionally regarded worldwide as the “father of communications and media studies” as well. As he was witnessing the development of technology, he formulated observations that were intuitive and thought-provoking; thus concluding that as society’s values and norms tend to change because of the technology, and its then that we realize that there are indeed social implications of the medium.
The cleverness of the presentation of the context made it easy to follow and understand…(and it was a refreshingly condensed book as well.) The art and style has a fresh and modern appeal, even though it was printed in 1967, and yet it has a quirkiness that’s rather humorous in a way.
So, overall McLuhan REALLY DID know what he was talking about. The book is even more relevant to today than it was back in the day, making it more relatable now that the computer is become the ultimate gateway to the “global village”.
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